A Guide to Chatbot Marketing: Examples, Uses & Benefits

Back then, these took tremendous amounts of time and money to organize. Nowadays, most companies host online contests since most people are connected online 24/7. You may use your chat program to automatically share your establishment’s Wi-Fi password. Another cool feature is that you can pay directly through the chatbot! This way, you’re not intrusive but you’re still there for your customer. And with a simple CTA you can connect with them and reach an even wider audience.

The robot assistant shares links and directions to official LEGO stores where parents can go and grab the desired gift for their kids. The perfect conditions for families to get into the Christmas shopping mood. Of course, to really get the most out of a chatbot on your website, app, and social channels, you need a platform that allows you to create on-brand automations on your terms. But these experiences don’t just take place on your website and app.

How to Implement a Chatbot for Growth Marketing

The most successful chatbot marketers are the ones who see chatbots as a channel, not just a tool. Because, in truth, chatbots are a direct line of communication with your audience. This helps humanize your chatbot so that users feel like they’re chatting with a helpful character.

Understanding the different types of chatbots can help businesses choose the right type of chatbot for their needs. Social media chatbots are great for engaging with users on social media channels, while voice-enabled chatbots are ideal for providing a more natural and hands-free experience for users. By choosing the right type of chatbot, businesses can maximize the benefits of this technology and drive growth and revenue over the long term. Overall, chatbots provide a powerful tool for growth marketing by improving customer engagement, personalizing marketing messages, generating leads, automating marketing, and collecting valuable data. By incorporating chatbots into their growth marketing strategies, businesses can stay ahead of the competition and drive sustainable growth and revenue over the long term. Using AI-driven marketing chatbots allows our team to qualify leads 24/7 and instantly move them to the next step with minimal manual input.

#3. Auto qualify your leads

This data allowed Mountain Dew to develop insights about the Twitch community that were previously unavailable to them and better serve and communicate with them. They used well researched FAQ questions and developed strategically timed prompts in a unique DEWbot voice to welcome fans, spark conversations and encourage overall participation. WhatsApp is one of the biggest channels used for chatbot marketing. Add a Whatsapp Widget to your website or integrate a WhatsApp QR code in your overall business plan to attract and engage as many customers as possible. One of the coolest examples of chatbot marketing that we’ve seen comes from Volvo Cars Amberg, a German car dealership. Chatbots definitely have a huge impact across the business spectrum whether sales, service, or marketing.

• Marketing chatbots are becoming more advanced and chatbot marketing is used more widely.
• Of course, to actually see any of these benefits you need to know how to approach the technology for the first time.
• Or if you want it to appear to visitors who aren’t signed in and have been viewing your pricing page for longer than 30 seconds, you can do that, too.
• The bot asks customers a series of questions about their style and suggests different outfit ideas.
• Similarly, chatbot marketing can boost sales when set up to proactively send notifications about offers and discounts to speed up the purchase process.
• For example, the majority of Facebook users in the U.S. are between 25 and 34 years old, while on LinkedIn, it’s 40 to 55 years old.

Chatbot marketing (also known as conversational marketing) has been the go-to approach to advertising for some time now. We’ve all had a chance to experience it in different ways and with different outcomes. After all, you don’t want a marketing chatbot that makes your team’s lives harder. A poorly-implemented chatbot can lead to frustrated customers that are stuck and unable to find answers to their questions. To do this effectively, your marketing chatbot must give users the option to schedule contact with a human agent. Chatbot interactions also provide opportunities for sharing articles or blog posts related to a user’s query.

Allocate your bot

Unqualified leads can be sent on a nurture path that reflects the preferences gathered during the chatbot conversations. The hottest ones can jump chatbot marketing strategy straight from the bot to talk to your human agents. Using chatbots for marketing can help your business to stand apart from its competition.

For example, leading eCommerce platform Shopify uses a simple automated message on their support handle before connecting the customer to a human representative. Giving your chatbot a personality humanizes the experience and aligns the chatbot with your brand identity. To let customers know they are talking to a bot, many brands also choose to give their bot a name.

Zenefits’ Contact Us Chatbot

The chatbot is a catalyst that speeds up the step from browse to buy. Since bots provide almost all of the necessary details about a service or product, they can hyper-personalize the chat experience. To streamline their customer acquisition process, they need to assess the leads’ quality and likeliness of conversion automatically. A well-constructed chatbot can assess the interest of the potential client and his or her stage in the customer journey. Online reviews show you how to improve your company, regardless if they provide positive or negative feedback. Also, letting customers comment on your brand shows your commitment to customer service.

Not only are chatbots able to answer questions and educate people on what your business does, but they also help you capture more interest. After all, only 5% of buyers prefer to fill out a form over interacting with a chatbot. Customers are familiar with marketing chatbots and expect them to show up on business chat lines. Facebook Messenger popularized them and soon after many companies started implementing automated assistants all over their platforms. It was a bumpy road, but in the end, bots became a staple of digital marketing.

Platform

Alternatively, the customer data you collect can be sent into the marketing team’s data pipeline to improve future targeted advertising. With solutions like Talkative, chatbots can also enable seamless escalation to live chat. Chatbots allow customers to contact a business and engage with them instantly. I am a big fan of the DoNotPay app which lets you sue people with the tap of a button. When it began, DoNotPay was a chatbot that helped aggrieved citizens draft short letters to contest parking tickets.

Roma by Rochi is a clothing ecommerce that uses chatbots to upsell products through its Facebook page. This business gives customers a variety of options to choose from on their Messenger bot. Their chatbot for marketing will answer customers’ questions, show the product catalog or notify the lead when items go on sale. During metadialog.com the conversation, your marketing chatbots can collect visitors’ names, contact details, and interests. Other data that you can collect for analysis is about the bot’s performance and efficiency. After analyzing the data, you can put additional information into your knowledge base, and make your bot more effective.

Craft your bot’s voice and personality

While AI is extremely useful in automating many business processes, you don’t want to leave anything to chance. It’s also best to let your users pick how frequently they want to receive content and what type of content they are interested in, rather than bombarding them randomly. For example, the majority of Facebook users in the U.S. are between 25 and 34 years old, while on LinkedIn, it’s 40 to 55 years old. Then, give users a limited number of response options for every scenario. In fact, over 43% of B2B consumers say they’re frustrated with the inability to receive simple information from a business quickly or easily. I have tried this approach with several of my clients’ ad campaigns and have seen an increase in conversion rate by as much as 200%.

…and it’ll guide you through the voltage options and place the order. Behind the curtain, the bot is leading you through a series of dependent questions to collect the necessary information to understand your intent, and then deliver the right content to satisfy your needs. We should be aware of it and always consider it when deciding on automating marketing processes. You need to weigh the pros and cons, check how much the human touch matters to your customers, and decide if it is worth replacing it with a robot.